In the RYB color wheel, those are red, yellow, and blue. These colors in the center of the wheel are called primary colors. The color wheel demonstrates the 12 main colors which are red, blue, yellow, green, orange, violet, blue-green, yellow-green, yellow-orange, red-orange, red-violet, and blue-violet. The color wheel not only shows the existing colors but also depicts relationships between them, in order to locate which combinations create the most eye-pleasing effect when put next to each other. Painters, designers, VFX artists, and anyone who deals with visuals use it to summon particular emotions and feelings from the audience. The invention of the color theory dates back to 1666 when Isaac Newton mapped the visible spectrum on a wheel. They use an astonishing combination of art and science called the color theory, to create color harmony. Now, it is time to reveal the secrets of how designers and artists choose colors to create stunning and emotional images that imprint in people’s minds. Companies that operate far from the gaming industry like apparel manufacturers and food delivery services started using a similar neon yellow in their color schemes hoping to benefit from its cultural impact. The success behind this choice was so vast that the influence of “cyberpunk yellow” on the mass culture somewhat went out of control. The same can be said about Ford’s notorious blue oval or those shining golden arches of McDonald’s. This brand has many traits that make it stand out in the market, including the bottle shape or logo’s font, but above all – its signature shade of red. In the modern world, it would be really hard to find a person who would not point out Coca-Cola among its competitors. Nature tweaked our senses specifically to pay the most attention to colors, which are followed by shapes, symbols, and words. It is remarkable, but customers are more likely to forget brand names rather than their colors. Using a signature color can dramatically increase the recognition of your brand among competitors! To maximize this effect, you still have to do your research, identify the target audience, and optimize your website to run smoothly even on entry-level devices. It is about how the choice of colors can influence user behavior and impact the overall website conversion. This article is not just about branding and pure aesthetics. Moreover, a staggering 93% of consumers focus on visual appearance when making the final decision in favor of a certain product. When it comes to selling online, customer perception is only limited to what they see on the screen.ħ5% of people evaluate businesses’ trustworthiness based on their website design, according to a Stanford web credibility research.
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